Vitasoy strategic planning essay

Vitasoy — a nutritious, high-protein soymilk drink was born on March 9, in Hong Kong. Improvement that could be done. Therefore, in-depth understanding f case guidelines is very important.

Technology which included UHT Ultra High Temperature sterilization, aseptic cartons packing which ensure products can be kept for months without refrigeration The company became a famous brand name in Hong Kong and they expend their market to overseas markets from s.

An Aseptic technology — Ultra-high-temperature UHT processing is being used to ensure the product is free of micro-organism and germs. Hi-C is the weapon from Coca-Cola to threaten Vitasoy.

In addition, it also identifies the weaknesses of the organization that will help to be eliminated and manage the threats that would catch the attention of the management.

A competitive edge over rivals When a business leader has a plan which is systematically made to cover his long term vision and is finely crafted in sections to elaborate its small, thoughtful goals, he has better and higher chances of extracting from the upcoming opportunities and fighting back the threats or converting them to their advantage.

Supermarkets seek for high profit margin beverage from oversea. The most famous one was Sour Milk incident in They also the first Hong Kong company to introduce Tetra Pak packaging technology for drinks productions in This helps the business leaders to attempt for a quick and appropriate move at the very initial stage of business downtime or tough industry recession.

Missing Opportunities With the help of a finely created business strategy plan, one can take an advantage of one of the premium opportunities arising all of a sudden or in the near future out of external environmental factors.

Vitasoy spend all ways to attain high quality. This strengthens the business position over its competitors and rivals and reduces the changes of failures and weak decisions resulting in loss.

Strategic Management Analysis in Vitasoy Essay

When having a fast reading, following points should be noted: Reference Copied to Clipboard. Workers will load goods to the truck before their leave factory. A more stable and strong position is a threat to the competitors as that helps to sustain a longer market presence, stronger brand image and higher stakeholder loyalty.

They also the first Hong Kong company to introduce Tetra Pak packaging technology for drinks productions in Supplier Bargaining Power To produce soymilk, the most important component is soy bean.

Business Strategy

On being able to measure the acts and then compiling a set of scorecard, the team gets motivated on achieving more and higher targets for growth and development of all at the same plane. As mentioned in value chain analysis, the company adopted Tetra Pak sterilization technology to resolve the problem and created an uncontested market space for the business.

Company financial strength is healthy and strong, it still have a stainable growth during economic downturn andthe company still able to get m and m respectively. A retailer own-brand is a product or service that either carries the brand of the retailer or a separate brand name that is controlled by the retailer.

Vitasoy provides effective outbound logistics to their big buyers, Supermarket and chain stores. The new products are always out of stock after launch. To show pursue in high quality standards and to maintain customer confidence, the company dismantled and reassembled their entire production line to resolve the problem.

To make an appropriate case analyses, firstly, reader should mark the important problems that are happening in the organization. The Group operates the following subsidy around the world, Vitasoy Hong Kong, Vitasoy China which produces and sale of Vitasoy (Soymilk) and Vita products (i.e.

milk, tea and water). Vitasoy Australia, Vitasoy US produce and sale of Vitasoy (Soymilk) and Tofu in Australia and United States. Strategic Management Analysis in Vitasoy Essay. Company overview Vitasoy International Holding Ltd is the biggest Soymilk Supplier in Hong Kong. It is also a listed company which manufacture and sale of food and beverages.

Vitasoy Intentional Holding Limited and fashions appearing in the field of strategic management during the last decades, the SWOT analysis, standing for: The purpose of this essay is to demonstrate that SWOT analysis can be used for both businesses and individuals. Vitasoy – Sparkling Soy Milk Words | 14 Pages.

VITASOY – Sparkling soy milk • Executive summary • Background of Studies • Environmental scanning • Advertising and Promotion strategies/ tactics • Conclusion • Reference • Appendices • Executive summary • Background of Studies InVitasoy was established by Dr K.S.

Lo in Hong Kong. Hospital Authority (HA) as the largest health care provider in Hong Kong suffers the serious brain-drain problem in recent years. That is the severe shortfall of doctors and the problem will persist and become a challenge for HA in the coming years.

Background. Soybean milk was first introduced in Hong Kong by Dr. K.S. Lo under the brand name “Vitasoy” inwith an intention to provide consumers with an affordable nutritious and high-protein soymilk drink.

Vitasoy strategic planning essay
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